Introduction:
Paragon Care is an Australian healthcare equipment and services provider that operates across Australia and New Zealand. The company has been in business for over 30 years and has established a reputation for providing high-quality products and services to the healthcare industry.
Background:
ImmisMart had been operating for several years, but its website design and functionality no longer aligned with its brand identity and market positioning. The company recognized the need to enhance the website’s aesthetics, streamline the user journey, and optimize the overall performance to capture the attention of potential customers and drive conversions.
Client requirement:
The Paragon Care website has a clean and modern design, with a focus on ease of use and accessibility. The website’s colour scheme is predominantly blue and white, which is consistent with the company’s branding. The website’s layout is structured in a logical and intuitive manner, with clear navigation menus and calls to action.
Content:
The Paragon Care website provides users with a wide range of content, including product descriptions, company information, news, and events. The content is presented in a user-friendly format, with clear headings, bullet points, and images.
Deliverables:
The Paragon Care website was developed using Drupal 8, an open-source content management system (CMS). The website provides users with information about the company, its products and services, and the industries it serves. The website is designed to be user-friendly, accessible, and responsive across a range of devices.
The website also includes a search function, which allows users to easily find the information they are looking for. Additionally, the website is designed to be accessible to users with disabilities, with alt-text descriptions for images and videos, and a high contrast mode for users with visual impairments.
Functionality:
The Paragon Care website includes a range of features that enhance its functionality and user experience. For example, the website includes an online store where users can purchase products directly from the website. The website also includes a contact form, which allows users to easily get in touch with the company.
The website is designed to be responsive across a range of devices, including desktops, tablets, and mobile phones. This ensures that users can access the website and its content no matter where they are or what device they are using.
Marketing:
The Paragon Care website is optimised for search engines, with carefully crafted meta descriptions and alt-text descriptions for images and videos. The website also includes social media integration, which allows users to share content on social media platforms.
The website also includes a blog section, where the company posts news, industry insights, and product information. This helps to drive traffic to the website and establish Paragon Care as a thought leader in the healthcare industry.
Conclusion:
The Paragon Care website is a well-designed and functional web portal that effectively showcases the company’s products and services. The use of Drupal 8 as a CMS ensures that the website is user-friendly, accessible, and responsive across a range of devices. The website’s optimized content and marketing features help to drive traffic and establish Paragon Care as a trusted provider of healthcare products and services.
